How is designed the user experience?
User experience is becoming increasingly important in the world of the Web. This is an extra value that you offer to your users when they use your product.
In the Web, the user experience is concretely what a person feels when interacting with an interface such as a website, an application, desktop software or any other computer program.
It is important because it tries to meet the needs of the user, to make him live a positive experience in order to retain the product or brand.
It enhances you and has become a key element of web users’ trust.
In addition, a rewarding user experience allows you to define an optimal customer journey on your site, ensuring at the same time the commercial success of your company.
The user experience is different for everyone.
Remember that you are not your users and therefore avoid thinking for them or presuming what they want or need.
To be able to set up an experience perfectly adapted to your users, get closer to them, listen to them, watch them use your product, get into their heads and ask yourself questions about their decisions.
Your users and customers have a lot to teach you, so bring them attention! Listen, observe and question.
Be aware, the design of the user experience MUST be part of the development process of your website because if your product or content is good and compelling but your user experience is bad, you will have a hard time achieving your goals.
THE DESIGN PROCESS OF THE USER EXPERIENCE
The user experience design process is an iterative method that allows you to continuously improve and improve your designs.
During the process, you will go through different steps to evaluate your designs at each stage of creation.
Each step involves your company’s stakeholders, who participate in the process to make your site efficient and usable.
The implementation of the user experience is a very strict and well-managed process and there are a number of steps to follow to set up your strategy and define the most appropriate user path.
PHASE 1 RESEARCH OF USERS
Understand with personas.
The design solves a problem in order to provide a solution.
But to find the right design you must first understand the problem.
The first step, of course, is to get to know your users.
This will allow you to develop experiences based on their emotions.
So you will have to create a typical user, a semi-fictional representation of your ideal customer based on market research and the study of your current audience.
To analyze the needs of your users, it will be necessary to set up contextual and individual interviews, while observing the users in a real environment.
Because the user experience is subjective, the best way to get the information you need is to study and interact with users.
This knowledge of the user and his environment will help you give a clear direction to your design.
The purpose of this design stage is to meet, discuss, observe, and understand users in their environment.
Analyze their needs to understand and clarify them.
You will have to dive into the analysis of your site and your customer data, but you will also have to conduct interviews and surveys.
You can even interview a “similar” audience that has the same characteristics as your current users.
For this you can rely on the following criteria:
- Demographics (age, location, family status, career, etc.)
- Personality (introverted, extroverted, creative, etc.)
- Motivations (fear, incitement, power, etc.)
- And almost any other information that will help you better know your users
Ask questions such as:
- How do you feel when you arrive on the site?
- Where did you feel it got confused?
- How would you make a purchase?
The questions lead to often very constructive comments. They will guide your users while giving them the opportunity to develop their reasoning.
You will learn a lot and you may be surprised and discover that an element of the page that you thought effective seems completely invisible to the user.
After this study you will be able to define personas, users stories, users flow and thus have the typical profile of, or people, who will interact with your interface.
Beware the study of personas will take a lot of time and you will have to follow many steps to ensure you have all the data and information necessary to develop a personality type as accurately as possible but it’s the key to the success of your design, so do not neglect this step.
PHASE 2 THE DESIGN
This step itself is an iterative process, it involves the definition of the user interface and will be led by the design team.
It will allow you to generate ideas and work on basic sketches, brainstorm with stakeholders to gather feedback from a technical point of view.
The design team builds the first models and shares them with stakeholders for feedback. If necessary, you can redraw sketches and test them again until you get the best results.
Throughout the process, it’s important to keep your goal in mind: create a design that satisfies the end user.
Now that you have finalized the layout necessary for the proper use of the interface, the next step is to work on the final graphics and transform the initial and wireframe models into beautiful images to which a theme and styles will be applied.
You will design user interface images, define the final theme, the specifications (colors, typography, iconography), the necessary development guidelines and share them with the development team.
Wireframes and prototypes.
As the structure of the site itself, the visuals of each page are also very important.
So, dedicate time to the creation of Wireframes, which will serve as visual guides in the body of your pages and will allow you to glimpse the general appearance of your site.
This can save you time for the adjustments you will make throughout the development of the site.
The user flow diagram.
Create a diagram showing how users should navigate.
Start by deciding how you want them to move on your interface, then compare it to the way they actually interact with it.
The characters will help you in this step because when you understand the profile of the user of your interface, you can better visualize the optimal experience for them.
Get ready because when you learn how users interact with your interface, you’ll need to be ready to change almost anything.
The most effective sites are those that have made the user experience a top priority.
The sitemap is a clearly organized hierarchy of all the pages and subpages of your site.
Creating a sitemap helps to better imagine how a user will travel from point A to point B of the site and how many clicks will be needed to do so.
Instead of having to make changes to the site once it’s created, the sitemap will help you quickly eliminate bad ideas by showing you all the pages and their hierarchy.
It is an effective tool for the website creation process.
PHASE 3 EVALUATION
When product features are implemented, the end product is evaluated based on a few factors:
- Is the system usable?
- Is it easy to use for the end user?
- Is it flexible and easy to change?
- Does it offer the desired solution to the user’s problems?
This phase makes it possible to follow the current, to feel the user experience and to compare the implemented implementation to the defined interface.
You will get feedback from users and you can highlight areas where improvements are needed.
After this last step, the process will be repeated and will continue until the desired experience and customer satisfaction are achieved.
When you create a user interface, the more data you collect, the better.
Conduct a comparative study of the effectiveness and quality of the experience between different user interfaces, including your current site.
Something as insignificant as changing a word could affect the user experience of your page, so do not minimize it.
Optimal user experience can only be achieved by following this iterative design process.
All of your company’s key stakeholders contribute to the process by fulfilling their tasks.
This is the only way to keep your existing users or attract new users to an ever more competitive and user-centric digital world.
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